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The Role of Upper Georgia Avenue Main Street

Upper Georgia Avenue Main Street is an officially recognized DC Main Streets program and a member of the National Main Street Center. Upper Georgia Avenue Main Street follows the 4-point approach and tailors these transformation strategies to support the revitalization of our corridor. 

The Four-Point Approach

The four broad areas embraced as key transformational indicators by Upper Georgia Avenue Main Street and Main Streets across the country are the following:

  
ECONOMIC VITALITY focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies. Learn more >

DESIGN supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart. Learn more >

PROMOTION positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics. Learn more >

ORGANIZATION involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district. Learn more >

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